In one stroke, this solved the main problem that had accompanied wristwatches since their creation, namely their susceptibility to dust and moisture creeping inside and damaging the mechanism. Known as the Oyster, it was formed from a solid middle case, onto which the bezel, case back, and winding crown were screwed on to create an impenetrable shell. The first was a workable waterproof housing. In 19, he came up with arguably the two most important innovations the wristwatch has ever had in its entire history. With the Rolex name becoming synonymous with timepieces of the highest quality, Wilsdorf set about expanding his reach. Then, in 1914, another example became the first-ever non-marine chronometer to be granted a Class A Chronometer Certificate from the Kew Observatory in England. In 1910, Rolex won a First Class Chronometer Certificate from the rating office in Bienne, Switzerland. After changing the company name to Rolex in 1908, the brand started assembling watches itself, taking the finest components from a variety of different manufacturers and compiling them together into a single watch.Įarly victories for timekeeping precision followed. However, Wilsdorf’s ambitions were far greater than that. If the W&D logo appeared at all, it would be stamped on the inside of the case back. Those jewelers, more often than not, would print their own names on the dials. and then sell them to a network of retailers. The firm would buy in pieces from all over Switzerland and the U.K. In partnership with his brother-in-law, Alfred Davis, the fledgling business of Wilsdorf & Davis first began not as watchmakers, but rather watch importers. The company which would go on to become Rolex was first founded in London back in 1905 by Bavarian entrepreneur Hans Wilsdorf. On top of that, the manufacturer offers an extensive selection of different bracelets, bezels, and dial types, as well as a wide variety of metals for the watch itself.Ĭhoosing the right Rolex is an involved and often confusing process, and so we have put together this comprehensive guide on the subject, taking in all the innumerable factors to consider to ensure you end up with the perfect model for you. We’re going to start at the very beginning with a brief introduction to the brand, and see just how it got to its present world-beating status. There are more than 1,000 different models in the current catalog, spread across men’s and women’s watches, split into two main categories, and spanning more than a dozen different collections. Therefore, it is important to get it spot-on. However, no one said buying a Rolex was going to be straightforward. And with a customer roster like that, who wouldn’t want to join them?īuying your first Rolex is a rite of passage, a milestone that is often associated with a major success in life. Notable owners have included everyone from celebrities like Steve McQueen, Elvis Presley, and Paul Newman to world leaders and public figures like Dwight D Eisenhower, JFK, and Martin Luther King, and JFK. You will find a collection of Rolex watches on the wrists of just about anyone who’s anyone, past or present, real or fictional. There is a reason everyone is familiar with the name “Rolex” – and intelligent promotion is a key part of it. Rolex’s reputation is the end result of more than a century of exhaustive commitment to innovation, quality, engineering excellence, and brilliant marketing. It really doesn’t matter whether you are a “watch person” or not, the brand name is so inextricably linked to the notion of superior timepieces that the two are practically inseparable. For the vast majority of people in the world, it is virtually impossible to come up with anything but Rolex when asked to think of the first luxury watchmaker that springs to mind.
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